Our Services

Comprehensive FMCG solutions designed to accelerate your growth from startup to market leader

How We Empower Your FMCG Journey

Sales & Distribution Automation

Transform your sales processes with cutting-edge automation tools, real-time dashboards, and intelligent distributor management systems.

Explore Automation

Channel Development

Build robust distribution networks across General Trade, Modern Trade, E-Commerce, and HORECA channels with expert guidance.

Explore Channels

Audit & Evaluation

Comprehensive performance audits to identify gaps, optimize operations, and accelerate your market success.

Explore Auditing

BI & Analytics

Data-driven insights with advanced analytics, custom dashboards, and intelligent reporting to drive smarter decisions.

Explore Analytics

Detailed Service Breakdown

Sales & Distribution Automation

Streamline your entire sales ecosystem with intelligent automation that eliminates manual processes and accelerates growth.

1 Process Mapping & Audit

  • Current Workflow Assessment: Comprehensive analysis of existing sales processes and identification of automation opportunities
  • Technology Readiness Audit: Evaluation of current systems and infrastructure to ensure seamless integration

2 Planning & Strategy

  • Define Automation Goals: Clear objective setting aligned with business growth targets
  • Tool Selection / Custom Development: Choose optimal solutions or develop custom systems
  • Data Preparation: Clean, structure, and prepare data for automation implementation

3 Automation Implementation

  • Sales Force Automation (SFA): Complete field force automation with mobile apps and real-time reporting
  • Distributor Management System (DMS): Integrated platform for managing distributor relationships and performance
  • Real-Time Dashboards: Executive dashboards for instant visibility into sales performance

4 Training & Change Management

  • User Onboarding: Comprehensive training programs for sales teams and distributors
  • Performance KPIs: Establish metrics and monitoring systems for continuous improvement

Channel Development

Build and optimize distribution networks that scale with your growth across all FMCG channels.

1 Market Assessment & Strategy Planning

  • Analyze target markets: Deep dive into market dynamics and competitive landscape
  • Design Go-To-Market strategies: Custom strategies for General Trade & Modern Trade channels

2 Partner Identification & Onboarding

  • Shortlist and evaluate: Identify and vet potential distribution partners
  • Establish protocols: Create comprehensive onboarding and operational frameworks

3 Infrastructure & Execution

  • Set up distribution networks: Build robust supply chain infrastructure
  • Implement trade marketing: Deploy effective sales tools and marketing support

4 Review, Monitor & Scale

  • Track partner performance: Monitor KPIs and optimize relationships
  • Scale channels: Expand successful models based on data-driven insights

Audit & Evaluation

Comprehensive performance evaluation to identify opportunities and optimize your FMCG operations.

1 Objective Setting & Planning

  • Define Audit Objectives: Clear scope and goals for the evaluation process
  • Stakeholder Alignment: Ensure all parties understand the audit framework
  • Prepare Audit Plan: Detailed checklist and methodology for comprehensive evaluation

2 Data Collection & System Review

  • Document Review: Comprehensive analysis of existing processes and documentation
  • System & Process Audit: Technical evaluation of current systems and workflows
  • Field Audit (Optional): On-ground assessment of operations and implementation

3 Performance Evaluation

  • Sales KPI Analysis: Detailed evaluation of sales performance metrics
  • Distributor Performance: Assessment of partner effectiveness and ROI
  • Territory & Team Evaluation: Analysis of geographic and personnel performance

4 Marketing & ROI Evaluation

  • Retail Visibility Audit: Assessment of brand presence and visibility
  • Marketing Spend Effectiveness: ROI analysis of marketing investments

5 Reporting & Action Planning

  • Gap Identification: Clear documentation of areas for improvement
  • Recommendations: Actionable insights for optimization
  • Roadmap Presentation: Strategic implementation plan with timelines

BI & Analytics Services

Transform your data into actionable insights with advanced analytics and intelligent reporting systems.

1 Data Collection & Integration

  • Multi-source Data Collection: Gather data from all sales, distribution, and marketing touchpoints
  • Centralized Data Warehouse: Integrate data into cloud-based centralized platform
  • Data Cleaning & Transformation: Process raw data for analysis-ready format

2 Data Modeling & Governance

  • Standardized Data Models: Create consistent data structures across all systems
  • Define Key Metrics: MTD Sales, GT/MT Channel Performance, SKU-wise contribution analysis
  • Data Governance: Access control, data quality rules, and master data management

3 Dashboard & Reporting Development

  • Sales Performance Dashboards: Real-time MTD/YTD performance tracking
  • Outlet Coverage & Beat Plans: Territory management and coverage optimization
  • Channel-wise Analytics: GT/MT/Ecom performance comparison and insights
  • SKU/Brand Performance: Product-level analysis and optimization recommendations
  • Primary vs Secondary Sales: Complete sales funnel visibility
  • Supply Chain Insights: Stock levels, demand forecasting, and logistics optimization

Our Proven Process

1

Discovery

Understanding your business, challenges, and growth objectives

2

Strategy

Developing customized solutions aligned with your market goals

3

Implementation

Seamless execution with minimal disruption to operations

4

Optimization

Continuous improvement and scaling for sustained growth

Ready to Transform Your FMCG Operations?

Let's discuss which service aligns best with your growth objectives

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